Measuring brand associations for museums and galleries using repertory grid analysis

Management Decision

Volumn 40, Issue 4, 2002, Pages 383-392

  Caldwell, Niall ^a   Coshall, John ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Brands; Marketing; Museums; Statistics

Indexed keywords

EID: 84986037770     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740210426376     Document Type: Article

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