Determinants of the brand equity: A verification approach in the beverage industry in Turkey

Marketing Intelligence & Planning

Volumn 23, Issue 3, 2005, Pages 237-248

  Atilgan, Eda ^a   Aksoy, Safak ^a   Akinci, Serkan ^a  

^a AKDENIZ UNIVERSITY   (Turkey)

Author keywords

Brand awareness; Brand equity; Brand loyalty; Drinks; Linear structure equation modelling; Turkey

Indexed keywords

EID: 20344370703     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510597283     Document Type: Article

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