Tourism destination brand equity dimensions: Renewal versus repeat market

Journal of Travel Research

Volumn 50, Issue 5, 2011, Pages 471-481

  Gartner, William C ^a   Ruzzier, Maja Konecnik ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

brand; customer perspective; destination; renewal visitors; repeat visitors; tourism marketing

Indexed keywords

EMPIRICAL ANALYSIS; NUMERICAL MODEL; TOURISM; TOURISM MARKET; TOURIST DESTINATION; TRAVEL BEHAVIOR;

SLOVENIA;

EID: 80051810737     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510379157     Document Type: Article

References (71)

1. Aaker David A.Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: Free Press; 1991:.
2. Abratt Russell,Bick Geoffrey.Valuing Brands and Brand Equity: Methods and Processes.Journal of Applied Management and Entrepreneurship. 2003;8 (1): 21-39.
3. Anderson James C.,Gerbing David W.Predicating the Performance of Measures in a Confirmatory Factor Analysis with a Pretest Assessment of Their Substantive Validities.Journal of Applied Psychology. 1991;76 (5): 732-40.
4. Baloglu Seyhmus.Image Variations of Turkey by Familiarity Index: Informational and Experiential Dimensions.Tourism Management. 2001;22 (2): 127-33.
5. Baloglu Seyhmus,Mangaloglu Mehmet.Tourism Destination Images of Turkey, Egypt, Greece, and Italy as Perceived by US-Based Tour Operators and Travel Agents.Tourism Management. 2001;22 (1): 1-9.
6. Baloglu Seyhmus,McCleary Ken W.A Model of Destination Image Formation.Annals of Tourism Research. 1999a;26 (4): 868-97.
7. Baloglu Seyhmus,McCleary Ken W.U.S. International Pleasure Travelers' Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors.Journal of Travel Research. 1999b;38 (2): 144-52.
8. Bentler Peter M.Comparative Fit Indexes in Structural Models.Psychological Bulletin. 1990;107 (2): 238-46.
9. Bigne J. Enrique,Sánchez M. Isabel,Sánchez Javier.Tourism Image, Evaluation Variables and After Purchase Behaviour: Inter-relationship.Tourism Management. 2001;22 (6): 607-16.
10. Boo Soyoung,Busser James,Baloglu SeyhmusTourism Management. 2009:219-31.
11. Brislin Richard W.Comparative Research Methodology: Cross-Cultural Studies.International Journal of Psychology. 1976;11 (3): 215-29.
12. Butler Richard W.The Concept of a Tourism Area Cycle of Evolution: Implications for the Management of Resources.Canadian Geographer. 1980;24:5-12.
13. Byrne Barbara M.Structural Equation Modeling with EQS and EQS/Windows: Basic Concepts, Applications and Programming. London: Sage; 1994:.
14. Byrne Barbara M.,Baron Pierre,Larsson Bo,Melin Lennart.The Beck Depression Inventory: Testing and Cross-Validating a Second-Order Factorial Structure for Swedish Nonclinical Adolescents.Behaviour Research and Therapy. 1995;33 (3): 345-56.
15. Byrne Barbara M.,Baron Pierre,Balev Jor.The Beck Depression Inventory: A Cross-Validated Test of Second-Order Factorial Structure for Bulgarian Adolescents.Educational and Psychological Measurement. 1998;58 (2): 241-51.
16. Cai Liping A.Cooperative Branding for Rural Destinations.Annals of Tourism Research. 2002;29 (3): 720-42.
17. Chen Po-Ju,Kerstetter Deborah L.International Students' Image of Rural Pennsylvania as a Travel Destination.Journal of Travel Research. 1999;37 (3): 256-66.
18. Churchill Gilbert A.Journal of Marketing Research. 1979:64-73.
19. Clawson Marion,Knetsch Jack L.Economics of Outdoor Recreation. Baltimore, MD: Johns Hopkins Press; 1966:.
20. Crompton J.L.An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location upon That Image.Journal of Travel Research. 1979;17 (4): 18-23.
21. de Chernatony Leslie,McDonald MalcolmCreating Powerful Brands in Consumer, Service and Industrial Markets. Oxford, UK: Butterworth-Heinemann; 2001:.
22. Echtner Charlotte M.,Ritchie J. R. Brent.The Meaning and Measurement of Destination Image.Journal of Tourism Studies. 1991;2 (2): 2-12.
23. Echtner Charlotte M.,Ritchie J. R. Brent.The Measurement of Destination Image: An Empirical Assessment.Journal of Travel Research. 1993;31 (4): 3-13.
24. Fakeye Paul C.,Crompton J.L.Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley.Journal of Travel Research. 1991;30 (2): 10-16.
25. Fick Gavin R.,Ritchie J. R. Brent.Measuring Service Quality in the Travel and Tourism Industry.Journal of Travel Research. 1991;30 (2): 2-9.
26. Gallarza Martina G.,Saura Irene Gil,Garcia Haydée Calderón.Destination Image: Towards a Conceptual Framework.Annals of Tourism Research. 2002;29 (1): 56-78.
27. Gartner W.C.Temporal Influences on Image Change.Annals of Tourism Research. 1986;13 (4): 635-44.
28. Gartner W.C.Tourism Image: Attribute Measurement of State Tourism Product Using Multidimensional Scaling Techniques.Journal of Travel Research. 1989;28 (2): 16-20.
29. Gartner W.C.Communication and Channel Systems in Tourism Marketing. Uysal MuzafferFesenmaier Daniel R., ed. New York: Haworth; 1993:191-215.
30. Gartner W.C.,Tasci Asli D. A.,So Siu-lan A.Branding Macao: An Application of Strategic Branding for Destinations. The 2nd International Conference on Destination Branding and Marketing: New Advances and Challenges for Practice; 2007Macao, China; 2007.
31. Gartner W.C.,Tasci Asli D. A.,So Siu-lan A.Branding a Tourist Destination: Fact or Fiction?. The 14th Annual APTA (Asia Pacific Tourism Association) Conference; 2008Bangkok, Thailand; 2008.
32. Gitelson R.J.,Crompton J.L.Annals of Tourism Research. 1984:199-217.
33. Gnoth J. Leveraging Export Brands through a Tourism Destination Brand.Journal of Brand Management. 2002;9 (4-5): 262-80.
34. Goodall BrianMarketing in the Tourism Industry: The Promotion of Destination Regions. Goodall BrianAshworth Gregory, ed. London: Routledge; 1993:1-17.
35. Hair Joseph F.,Anderson Rolf E.,Tatham Ronald L.,Black WilliamMultivariate Data Analysis. London: Prentice Hall International; 1998:.
36. Howard J.A.,Sheth J.N.The Theory of Buyer Behavior. New York: John Wiley and Sons; 1969:.
37. Hu Li-tze,Bentler Peter M.Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria versus New Alternatives.Structural Equation Modeling. 1999;6 (1): 1-55.
38. Hui C.H.,Triandis H.C.Measurement in Cross-Cultural Psychology: A Review and Comparison of Strategies.Journal of Cross-Cultural Psychology. 1985;16 (2): 131-52.
39. Hunt J.D.Image as a Factor in Tourism Development.Journal of Travel Research. 1975;13 (4): 1-7.
40. Keane M.J.Quality and Pricing in Tourism Destinations.Annals of Tourism Research. 1997;24 (1): 117-30.
41. Keller K.L.Journal of Marketing. 1993:1-22.
42. Konecnik M. Evaluating Slovenia's Image as a Tourism Destination: Self-Analysis Process toward Building a Destination Brand.Journal of Brand Management. 2004;11 (4): 307-16.
43. Konecnik M.,Gartner W.C.Customer-Based Brand Equity for a Tourism Destination.Annals of Tourism Research. 2007;34 (2): 400-21.
44. Konecnik M.,Go F. Tourism Destination Brand Identity: The Case of Slovenia.Journal of Brand Management. 2008;15 (3): 177-89.
45. Konecnik M.,Ruzzier M. The Customer's Perspective on the Tourism Destination Brand: A Structural Equation Modeling Study.Transformations in Business and Economics. 2008;7 (1): 169-84.
46. Konecnik R.M. Clarifying the Concept of Customer-Based Brand Equity for a Tourism Destination.Annales, Series Historia et Sociologia. 2010;20 (1): 189-200.
47. Kozak M. Repeaters' Behavior at Two Distinct Destinations.Annals of Tourism Research. 2001;28 (3): 784-807.
48. Meredith W. Measurement Invariance, Factor Analysis and Factorial Invariance.Psychometrica. 1993;58 (4): 525-43.
49. Milman Ady,Pizam Abraham.The Role of Awareness and Familiarity with a Destination: The Central Florida Case.Journal of Travel Research. 1995;33 (3): 21-27.
50. Morgan N.,Pritchard A.Destination Branding: Creating the Unique Destination Proposition. Morgan N.Pritchard A.Pride R., ed. Oxford, UK: Butterworth-Heinemann; 2002:10-41.
51. Morgan N.,Pritchard A.,Pride R.Destination Branding: Creating the Unique Destination Proposition. Morgan N.Pritchard A.Pride R., ed. Oxford, UK: Butterworth-Heinemann; 2002:3-10.
52. Moutinho Luiz.Consumer Behaviour in Tourism.European Journal of Marketing. 1987;21 (10): 5-44.
53. Murphy Peter,Pritchard Mark P.,Smith B. The Destination Product and Its Impact on Traveller Perception.Tourism Management. 2000;21:43-52.
54. Olins W. Branding the Nation-The Historical Context.Journal of Brand Management. 2002;9 (4/5): 241-48.
55. Oliver Richard L.Satisfaction: A Behavioral Perspective on the Consumer. Boston, MA: McGraw-Hill; 1996:.
56. Oppermann Martin.Tourism Destination Loyalty.Journal of Travel Research. 2000;39:78-84.
57. Pedhazur Elazar J.,Schmelkin Liora PedhazurMeasurement, Design, and Analysis: An Integrated Approach. Hillsdale, NJ: Lawrence Erlbaum; 1991:.
58. Pike Steve.Destination Image Analysis-A Review of 142 Papers from 1973 to 2000.Tourism Management. 2002;23 (5): 541-49.
59. Pride R.Destination Branding: Creating the Unique Destination Proposition. Morgan N.Pritchard A.Pride R., ed. Oxford, UK: Butterworth-Heinemann; 2002:109-23.
60. Ritchie J. R. Brent,Ritchie Robin J. B.Destination Marketing-Scope and Limitations, Reports of 48th Congress. St. Gallen, Switzerland: AIEST; 1998:89-116.
61. Ryan Chris.Learning about Tourists from Conversations: The Over 55s in Majorca.Tourism Management. 1995;16 (3): 207-16.
62. Sirakaya Ercan,McLellan Robert W.,Uysal MuzafferRecent Advances in Tourism Marketing Research. Fesenmaier Daniel R.O'Leary Joseph T.Uysal Muzaffer, ed. New York: Haworth; 1996:57-75.
63. Steenkamp Jan-Benedict E. M.,Baumgartner Hans.Assessing Measurement Invariance in Cross-National Consumer Research.Journal of Consumer Research. 1998;25:78-90.
64. Tasci Asli D. A.,Gartner W.C.Tourism Branding: Communities in Action. Cai LipingGartner W.C.Munar Ana Maria, ed. Bingley, UK: Emerald Group; 2009:149-58.
65. Tasci Asli D. A.,Gartner W.C.Destination Image and Its Functional Relationships.Journal of Travel Research. 2007;45 (4): 413-25.
66. Weiermair Klaus,Fuchs Matthias.Measuring Tourist Judgment on Service Quality.Annals of Tourism Research. 1999;26 (4): 1004-21.
67. Woodside Arch G.,Dubelaar Chris.A General Theory of Tourism Consumption Systems: A Conceptual Framework and an Empirical Explanation.Journal of Travel Research. 2002;41 (2): 120-32.
68. Woodside Arch G.,Lysonski Steven.A General Model of Traveler Destination Choice.Journal of Travel Research. 1989;27 (4): 8-14.
69. Woodside Arch G.,Sherrell Dan.Travel Evoked, Inept, and Inert Sets of Vacation Destinations.Journal of Travel Research. 1977;16 (3): 2-6.
70. Yoo Boonghee,Donthu Naveen.Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale.Journal of Business Research. 2001;52 (1): 1-14.
71. Yoo Boonghee,Donthu Naveen.Testing Cross-Cultural Invariance of the Brand Equity Creation Process.Journal of Product & Brand Management. 2002;11 (6): 380-98.