Brand loyalty in emerging markets

Marketing Intelligence & Planning

Volumn 29, Issue 3, 2011, Pages 222-232

  Nguyen, Tho D ^a,b   Barrett, Nigel J ^c   Miller, Kenneth E ^c  

^a UNIVERSITY OF ECONOMICS HO CHI MINH CITY   (Viet Nam)

^b UNIVERSITY OF WESTERN SYDNEY   (Australia)

^c UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Brand loyalty; Emerging markets; Thailand; Vietnam

Indexed keywords

EID: 79955935372     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501111129211     Document Type: Article

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