A review of customer relationship management: Successes, advances, pitfalls and futures

Business Process Management Journal

Volumn 18, Issue 3, 2012, Pages 400-419

  Nguyen, Bang ^a   Mutum, Dilip S ^b  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Advances; Consumer behaviour; Customer relationship management; Fairness; Futures; Pitfalls; Success; Trust

Indexed keywords

EID: 84861794897     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/14637151211232614     Document Type: Review

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