Customer Relationship Management: from Strategy to Implementation

Journal of Marketing Management

Volumn 22, Issue 1-2, 2006, Pages 135-168

  Payne, Adrian ^a   Frow, Pennie ^a  

^a NONE

Author keywords

CRM; CRM IMPLEMENTATION; CRM STRATEGY; CUSTOMER RELATIONSHIP MANAGEMENT; MARKETING; RELATIONSHIP

Indexed keywords

EID: 58449127242     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725706776022272     Document Type: Article

References (0)