Relationships in online communities: The potential for marketers

Journal of Research in Interactive Marketing

Volumn 4, Issue 1, 2010, Pages 59-73

  Quinton, Sarah ^a   Harridge March, Sally ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Communication; Consumer behaviour; Customer relations; Electronic media; Social networks; Wines

Indexed keywords

EID: 79955074963     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505931011033560     Document Type: Article

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