Does the level of experience have an effect on CRM programs? Exploratory research findings

Industrial Marketing Management

Volumn 33, Issue 6, 2004, Pages 549-560

  Hart, Susan ^a   Hogg, Gillian ^a   Banerjee, Madhumita ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Customer relationship management; Experience; Organisational learning

Indexed keywords

EID: 4243143943     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.01.007     Document Type: Article

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