Achieving market segmentation from B2B sectorisation

Journal of Business and Industrial Marketing

Volumn 23, Issue 7, 2008, Pages 464-474

  Simkin, Lyndon ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Business to business marketing; Corporate strategy; Market segmentation; Marketing strategy

Indexed keywords

EID: 51749089767     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810901220     Document Type: Article

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