Brands as relationship facilitators in consumer markets

Marketing Theory

Volumn 9, Issue 1, 2009, Pages 127-130

  Veloutsou, Cleopatra ^a  

^a UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

Brand communities; Brand relationship; Brand sub cultures; Brand tribes

Indexed keywords

EID: 61849152829     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593108100068     Document Type: Article

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