Relationship marketing and CRM: A financial services case study

Journal of Strategic Marketing

Volumn 12, Issue 2, 2004, Pages 111-125

  Dibb, Sally ^a   Meadows, Maureen ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Case study; Customer relationship management; Financial services; Relationship marketing; Services marketing

Indexed keywords

EID: 44949139244     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254042000215177     Document Type: Article

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