Relationship Marketing in the New Economy

Journal of Relationship Marketing

Volumn 1, Issue 1, 2002, Pages 37-57

  Gummesson, Evert ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

Balanced scorecard; CRM; Intellectual capital; Interaction; Networks; New Economy; Paradigm shifts; Relationship marketing

Indexed keywords

EID: 85009561677     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v01n01_04     Document Type: Article

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