A structural equation model of TQM, market orientation and service quality: Evidence from a developing nation

Managing Service Quality

Volumn 22, Issue 3, 2012, Pages 281-309

  Lam, Siew Yong ^a   Lee, Voon Hsien ^a   Ooi, Keng Boon ^a   Phusavat, Kongkiti ^b  

^a UNIVERSITI TUNKU ABDUL RAHMAN   (Malaysia)

^b KASETSART UNIVERSITY   (Thailand)

Author keywords

Customer services quality; Malaysia; Market orientation; Service quality; Total quality management

Indexed keywords

EID: 84860866598     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604521211230996     Document Type: Article

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