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Zou, S., Andrus, D.M. and Norvell, D.W. 1997, ‘Standardization of international marketing strategy by firms from a developing country’, International Marketing Review, Vol. 14 No. 2, pp. 107-123.
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(1997)
International Marketing Review
, vol.14
, Issue.2
, pp. 107-123
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Zou, S.1
Andrus, D.M.2
Norvell, D.W.3
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