Service quality in the Malaysian fast food industry: An examination using DINESERV

Services Marketing Quarterly

Volumn 31, Issue 2, 2010, Pages 194-212

  Bougoure, Ursula Sigrid ^a   Neu, Meng Keang ^b  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

DINESERV; Fast food; Malaysia; Service quality

Indexed keywords

EID: 77951115516     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332961003604360     Document Type: Article

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