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Volumn 30, Issue 5, 2012, Pages 368-381

The effects of retail channel integration through the use of information technologies on firm performance

Author keywords

Multichannel retailing; Resource complementarities; Retail channel integration; Service delivery system; Service operations management; Service science

Indexed keywords

MULTI-CHANNEL; RESOURCE COMPLEMENTARITIES; RETAIL CHANNEL; SERVICE DELIVERY SYSTEM; SERVICE OPERATIONS MANAGEMENT; SERVICE SCIENCE;

EID: 84859894340     PISSN: 02726963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jom.2012.03.001     Document Type: Article
Times cited : (277)

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