Crafting integrated multichannel retailing strategies

Journal of Interactive Marketing

Volumn 24, Issue 2, 2010, Pages 168-180

  Zhang, Jie ^a   Farris, Paul W ^b   Irvin, John W ^c   Kushwaha, Tarun ^d   Steenburgh, Thomas J ^e   Weitz, Barton A ^f  

^a UNIVERSITY OF MARYLAND   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

^c JCPenney Co   (United States)

^d UNIVERSITY OF NORTH CAROLINA   (United States)

^e HARVARD BUSINESS SCHOOL   (United States)

^f UNIVERSITY OF FLORIDA   (United States)

Author keywords

Channel format; Consumer behavior; Cross channel synergy; Internet retailing; Retail mix decision; Retail strategy

Indexed keywords

EID: 77954843387     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.02.002     Document Type: Article

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