Multi-channel strategies: Capturing and exploring diversity in the European retail grocery industry

International Journal of Electronic Commerce

Volumn 10, Issue 2, 2005, Pages 85-122

  Müller Lankenau, Claas ^a,b   Wehmeyer, Kai ^a,b   Klein, Stefan ^b,c  

^a European Research Center for Information Systems   (Germany)

^b UNIVERSITY OF MÜNSTER   (Germany)

^c UNIVERSITY COLLEGE DUBLIN   (Ireland)

Author keywords

E tail; Electronic commerce; Grocery retailing; Multi channel strategy; On line retailing

Indexed keywords

EID: 33645758061     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415100204     Document Type: Article

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