A guide to developing and managing a well-integrated multi-channel retail strategy

International Journal of Retail & Distribution Management

Volumn 32, Issue 3, 2004, Pages 147-156

  Berman, Barry ^a   Thelen, Shawn ^a  

^a HOFSTRA UNIVERSITY   (United States)

Author keywords

Multilevel marketing; Retail management; Retailing

Indexed keywords

EID: 84986078603     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550410524939     Document Type: Article

References (29)

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