Multichannel shopping: Causes and consequences

Journal of Marketing

Volumn 71, Issue 2, 2007, Pages 114-132

  Venkatesan, Rajkumar ^a   Kumar, V ^b,c   Ravishanker, Nalini ^b,d  

^a UNIVERSITY OF VIRGINIA   (United States)

^b Department of Marketing ^*  (United States)

^c ING Center for Financial Services   (United States)

^d UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34248180854     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.2.114     Document Type: Article

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