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Volumn 28, Issue 9, 2007, Pages 957-959

Market orientation and performance

Author keywords

Customer led; Market orientation; RBV; Turbulence

Indexed keywords

INDUSTRIAL MANAGEMENT; STRATEGIC PLANNING; TURBULENCE;

EID: 34547849632     PISSN: 01432095     EISSN: 10970266     Source Type: Journal    
DOI: 10.1002/smj.618     Document Type: Review
Times cited : (35)

References (7)
  • 1
    • 0000833665 scopus 로고
    • How entrepreneurs craft strategies that work
    • March-April
    • Bhide A. 1994. How entrepreneurs craft strategies that work. Harvard Business Review March-April: 150-161.
    • (1994) Harvard Business Review , pp. 150-161
    • Bhide, A.1
  • 2
    • 0039772280 scopus 로고    scopus 로고
    • Customer-led and market-oriented: A matter of balance
    • Connor T. 1999. Customer-led and market-oriented: a matter of balance. Strategic Management Journal 20(12): 1157-1163.
    • (1999) Strategic Management Journal , vol.20 , Issue.12 , pp. 1157-1163
    • Connor, T.1
  • 4
    • 27544500008 scopus 로고    scopus 로고
    • Market orientation and performance: An integration of disparate approaches
    • Hult GTM, Ketchen DJ, Slater SF. 2005. Market orientation and performance: an integration of disparate approaches. Strategic Management Journal 26: 1173-1181.
    • (2005) Strategic Management Journal , vol.26 , pp. 1173-1181
    • Hult, G.T.M.1    Ketchen, D.J.2    Slater, S.F.3
  • 5
    • 0003048219 scopus 로고
    • Market orientation: The construct, research propositions, and managerial implications
    • April
    • Kohli AK, Jaworski BJ. 1990. Market orientation: the construct, research propositions, and managerial implications. Journal of Marketing 54: (April): 1-18.
    • (1990) Journal of Marketing , vol.54 , pp. 1-18
    • Kohli, A.K.1    Jaworski, B.J.2
  • 6
    • 34547826032 scopus 로고
    • Paralysis by analysis: Is your planning system becoming too rational?
    • De Witt R, Meyer R eds, West: St Paul, MN;
    • Lenz RT, Lyles MA. 1994. Paralysis by analysis: is your planning system becoming too rational? In Strategy: Process, Content, Context, De Witt R, Meyer R (eds). West: St Paul, MN; 97-105.
    • (1994) Strategy: Process, Content, Context , pp. 97-105
    • Lenz, R.T.1    Lyles, M.A.2
  • 7
    • 0000837771 scopus 로고    scopus 로고
    • Customer-led and marketoriented: Let's not confuse the two
    • Slater SF, Narver JC. 1998. Customer-led and marketoriented: let's not confuse the two. Strategic Management Journal 19(10): 1001-1006.
    • (1998) Strategic Management Journal , vol.19 , Issue.10 , pp. 1001-1006
    • Slater, S.F.1    Narver, J.C.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.