Customer-led and market-oriented: Let's not confuse the two

Strategic Management Journal

Volumn 19, Issue 10, 1998, Pages 1001-1006

  Slater, Stanley F ^a   Narver, John C ^b  

^a UNIVERSITY OF WASHINGTON BOTHELL   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

Author keywords

Corporate culture; Discontinuous change; Innovation; Market orientation

Indexed keywords

EID: 0000837771     PISSN: 01432095     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1097-0266(199810)19:10<1001::AID-SMJ996>3.0.CO;2-4     Document Type: Article

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