Measuring involvement with the service: A further investigation of scale validity and dimensionality

Journal of Marketing Theory and Practice

Volumn 14, Issue 3, 2006, Pages 209-221

  Bienstock, Carol C ^a   Stafford, Marla Royne ^b  

^a RADFORD UNIVERSITY   (United States)

^b UNIVERSITY OF MEMPHIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749412360     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679140303     Document Type: Article

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