Relationship equity and switching behavior in the adoption of new telecommunication services

Industrial Marketing Management

Volumn 35, Issue 6, 2006, Pages 676-689

  Low, Brian ^a   Johnston, Wesley J ^b  

^a UNIVERSITY OF WESTERN SYDNEY   (Australia)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Key account management; New telecommunication services; Relationship equity

Indexed keywords

EID: 33745341929     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.05.007     Document Type: Article

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