Is customer loyalty vulnerability-based? An empirical study of a Chinese capital-intensive manufacturing industry

Industrial Marketing Management

Volumn 38, Issue 1, 2009, Pages 83-93

  Wong, Y H ^a   Chan, Ricky Y K ^a   Ngai, E W T ^a   Oswald, Peter ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b Pfleiderer Wind Energy GmbH Beijing Office   (China)

Author keywords

Customer loyalty; Relationship marketing; Vulnerability based relationship

Indexed keywords

EID: 58049220314     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.10.002     Document Type: Article

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