Benefiting from dedication and constraint in buyer-seller relationships

Industrial Marketing Management

Volumn 39, Issue 4, 2010, Pages 616-624

  Mitrga, Maciej ^a   Katrichis, Jerome M ^b  

^a UNIVERSITY OF ECONOMICS IN KATOWICE   (Poland)

^b UNIVERSITY OF HARTFORD   (United States)

Author keywords

B2B; Effectiveness; Industrial market; Relationship marketing

Indexed keywords

EID: 77952953847     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.05.004     Document Type: Article

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