The impact of customer relationship characteristics on customer switching behavior: Differences between switchers and stayers

Managing Service Quality: An International Journal

Volumn 16, Issue 6, 2006, Pages 556-574

  Pablo Maicas Lopez, Juan ^a   Polo Redondo, Yolanda ^a   Sese Olivan, Fco Javier ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Customer relations; Relationship marketing; Servicing; Suppliers

Indexed keywords

EID: 33751438012     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520610711909     Document Type: Article

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