Do relationship benefits and maintenance drive commitment and loyalty?

Journal of Services Marketing

Volumn 25, Issue 4, 2011, Pages 273-281

  Dagger, Tracey S ^a   David, Meredith E ^b   Ng, Sandy ^c  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b FLORIDA STATE UNIVERSITY   (United States)

^c RMIT UNIVERSITY   (Australia)

Author keywords

Commitment; Customer loyalty; Customer relationship management; Relationship benefits; Relationship marketing

Indexed keywords

EID: 79960040713     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041111143104     Document Type: Article

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