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Journal of Interactive Marketing

Volumn 11, Issue 4, 1997, Pages 6-13

Customer lifetime valuation to support marketing decision making

(1) Robert Dwyer, F a

a UNIVERSITY OF CINCINNATI (United States)

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[No Author keywords available]

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EID: 0001947325 PISSN: 10949968 EISSN: 15206653 Source Type: Journal
DOI: 10.1002/(SICI)1522-7138(199723)11:43.0.CO;2-T Document Type: Article

Times cited : (180)

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7
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8
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.