The performance implications of designing multiple channels to fit with strategy and environment

Journal of Marketing

Volumn 71, Issue 4, 2007, Pages 195-211

  Kabadayi, Sertan ^a   Eyuboglu, Nermin ^b   Thomas, Gloria P ^c  

^a FORDHAM UNIVERSITY   (United States)

^b Department of Marketing ^*  (United States)

^c CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36048949291     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.4.195     Document Type: Article

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