From customer lifetime value to shareholder value: Theory, empirical evidence, and issues for future research

Journal of Service Research

Volumn 9, Issue 2, 2006, Pages 156-167

  Berger, Paul D ^a   Eechambadi, Naras ^b,c   George, Morris ^d   Lehmann, Donald R ^e   Rizley, Ross ^f   Venkatesan, Rajkumar ^g  

^a BOSTON UNIVERSITY   (United States)

^b Quaero Corp   (United States)

^c CEO of Quaero ^*

^d UNIVERSITY OF CONNECTICUT   (United States)

^e Graduate School of Business ^*  (United States)

^f Marketing Science Institute   (United States)

^g UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Customer lifetime value; Customer relationship management; Shareholder value

Indexed keywords

EID: 33749642782     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670506293569     Document Type: Review

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