The implementation of customer profitability analysis: A case study

Industrial Marketing Management

Volumn 32, Issue 7, 2003, Pages 573-583

  van Raaij, Erik M ^a   Vernooij, Maarten J A ^b   van Triest, Sander ^c  

^a CITY UNIVERSITY   (United Kingdom)

^b University of Twente ^*  (Netherlands)

^c UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Case study; Customer profitability; Customer relationship management (CRM); Implementation

Indexed keywords

EID: 0041510544     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(03)00006-3     Document Type: Article

References (21)

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