Customer lifetime value and firm valuation

Journal of Relationship Marketing

Volumn 5, Issue 2-3, 2006, Pages 87-110

  Gupta, Sunil ^a   Lehmann, Donald R ^a  

^a Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Customer lifetime value; Intangible assets; Market value; Mathematical models; Valuation

Indexed keywords

EID: 33750503225     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v05n02_06     Document Type: Article

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