A Model to Determine Customer Lifetime Value in a Retail Banking Context

European Management Journal

Volumn 25, Issue 3, 2007, Pages 221-234

  Haenlein, Michael ^a   Kaplan, Andreas M ^b   Beeser, Anemone J ^c  

^a ESCP EUROPE   (France)

^b ESSEC BUSINESS SCHOOL   (France)

^c MCKINSEY AND COMPANY   (United States)

Author keywords

CART Analysis; Customer Lifetime Value; Customer Relationship Management; Markov Chains; Retail Banking

Indexed keywords

EID: 34250014643     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2007.01.004     Document Type: Article

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