Profitable relationships with key customers: How suppliers manage pricing and customer risk

Journal of Strategic Marketing

Volumn 14, Issue 2, 2006, Pages 101-113

  Ryals, Lynette ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Customer lifetime value; Customer portfolio; Customer risk; Key account management; Pricing

Indexed keywords

EID: 85009930312     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540600659608     Document Type: Article

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