Customer accounting and customer profitability analysis for the order handling industry-A managerial accounting approach

Industrial Marketing Management

Volumn 36, Issue 6, 2007, Pages 757-769

  Helgesen, Øyvind ^a  

^a NORWEGIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Norway)

Author keywords

Customer profitability; Managing customer relationships at a profit; Market profitability; Market oriented accounting framework; Order profitability; Practice of marketing

Indexed keywords

EID: 34250686202     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.06.002     Document Type: Article

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