Customers as assets

Journal of Interactive Marketing

Volumn 17, Issue 1, 2003, Pages 9-24

  Gupta, Sunil ^a   Lehmann, Donald R ^a  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347308160     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.10045     Document Type: Article

References (23)

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