Exploring the potential of customer accounting: A synthesis of the accounting and marketing literatures

Journal of Marketing Management

Volumn 24, Issue 7-8, 2008, Pages 771-795

  McManus, Lisa ^a   Guilding, Chris ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Customer accounting; Customer loyalty; Customer profitability; Customer satisfaction; Strategic management accounting

Indexed keywords

EID: 77958151636     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X345515     Document Type: Article

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