Toward an Individual Customer Profitability Model: A Segment-Based Approach

Journal of Service Research

Volumn 5, Issue 1, 2002, Pages 69-76

  Libai, Barak ^a   Narayandas, Das ^b   Humby, Clive ^c  

^a TEL AVIV UNIVERSITY   (Israel)

^b HARVARD BUSINESS SCHOOL   (United States)

^c Dunn Humby ^*  (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2142833273     PISSN: 10946705     EISSN: None     Source Type: Journal    
DOI: 10.1177/1094670502005001007     Document Type: Article

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