Managing the long-term profit yield from market segments in a hotel environment: A case study on the implementation of customer profitability analysis

International Journal of Hospitality Management

Volumn 18, Issue 2, 1999, Pages 111-128

  Noone, Breffni ^a   Griffin, Peter ^a  

^a DUBLIN INSTITUTE OF TECHNOLOGY   (Ireland)

Author keywords

Customer; Hotel; Market segments; Profit yield; Profitability analysis

Indexed keywords

EID: 0033148767     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0278-4319(99)00018-3     Document Type: Article

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