Marketing as an applied science: Lessons from other business disciplines

European Journal of Marketing

Volumn 46, Issue 1, 2012, Pages 92-111

  Hughes, Tim ^a   Bence, David ^a   Grisoni, Louise ^a   O'Regan, Nicholas ^a   Wornham, David ^a  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Academic staff; Higher education; Management research; Marketing management

Indexed keywords

EID: 84856779305     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211189257     Document Type: Article

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