Revisiting marketing's lawlike generalizations

Journal of the Academy of Marketing Science

Volumn 27, Issue 1, 1999, Pages 71-87

  Sheth, Jagdish N ^a,c   Sisodia, Rajendra S ^b,d  

^a EMORY UNIVERSITY   (United States)

^b BENTLEY COLLEGE   (United States)

^c EMORY UNIVERSITY   (United States)

^d Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22444452309     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070399271006     Document Type: Article

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