Marketing educators: Addressing implementation in core courses

Journal of Strategic Marketing

Volumn 11, Issue 1, 2003, Pages 3-13

  Dibb, Sally ^a   Simkin, Lyndon ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Education; Implementation; Planning; Strategizing

Indexed keywords

EID: 84992937454     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254032000069775     Document Type: Article

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