Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm

Qualitative Market Research: An International Journal

Volumn 3, Issue 3, 2000, Pages 118-126

  Healy, Marilyn ^a   Perry, Chad ^a  

^a UNIVERSITY OF SOUTHERN QUEENSLAND   (Australia)

Author keywords

Case studies; Marketing research; Methodology; Qualitative techniques

Indexed keywords

EID: 84986021423     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750010333861     Document Type: Article

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