Examining the academic/commercial divide in marketing research

European Journal of Marketing

Volumn 43, Issue 11, 2009, Pages 1289-1299

  Baines, Paul R ^a   Brennan, Ross ^b   Gill, Mark ^c   Mortimore, Roger ^d  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b MIDDLESEX UNIVERSITY   (United Kingdom)

^c Woodnewton Associates   (United Kingdom)

^d Ipsos   (United States)

Author keywords

Academic staff; Attitudes; Generation and dissemination of information; Market research; Marketing agencies

Indexed keywords

EID: 71949117806     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910989894     Document Type: Article

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