The theoretical and practical implications of marketing scholarship

Journal of Marketing Theory and Practice

Volumn 14, Issue 3, 2006, Pages 179-190

  Mentzer, John Tom ^a   Schumann, David W ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749422066     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679140301     Document Type: Review

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