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Volumn 39, Issue 3-4 SPEC. ISS., 2005, Pages 261-271

Where are we and where are we going?: The status and future of research in marketing

Author keywords

Education; Educational development; Market research

Indexed keywords


EID: 18844373360     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510581764     Document Type: Article
Times cited : (13)

References (23)
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  • 7
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    • "Investing in the future - ESRC funding opportunities", paper presented at the Academy of Marketing Conference, Business School, Aston, Birmingham, July
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    • (2003)
    • Dobson, M.1
  • 8
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    • Marketing journals and the research assessment exercise
    • Easton, G. and Easton, D.M. (2003), "Marketing journals and the research assessment exercise", Journal of Marketing Management, Vol. 19 No. 1/2, pp. 5-24.
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    • Easton, G.1    Easton, D.M.2
  • 9
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    • Too many graduates? the market disagrees
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  • 11
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    • (2004)
  • 12
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    • Price of policy put at £230 m
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    • (2003)
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    • The academy and the practice: In principle they are different but in practice, they never are
    • Pringle, L.G. (2001), "The academy and the practice: in principle they are different but in practice, they never are", Marketing Science, Vol. 20 No. 4, pp. 373-81.
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    • Pringle, L.G.1
  • 17
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    • Editorial
    • Ratchford, B.T. (2001), "Editorial", Marketing Science, Vol. 20 No. 4, Fall, pp. iii-iv.
    • (2001) Marketing Science , vol.20 , Issue.4
    • Ratchford, B.T.1
  • 19
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    • Social science failing its users
    • Utley, A. (2003), "Social science failing its users", THES, 28 March.
    • (2003) THES , Issue.28
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  • 20
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    • Musings on relevance and rigor of scholarly research in marketing
    • Varadarajan, P.R. (2003), "Musings on relevance and rigor of scholarly research in marketing", Journal of the Academy of Marketing Science, Vol. 31 No. 4, pp. 368-76.
    • (2003) Journal of the Academy of Marketing Science , vol.31 , Issue.4 , pp. 368-376
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  • 21
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    • A critical review of research in marketing
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  • 23
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    • Bridge over troubled water?
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.