HoW the emphasis on ‘original’ empirical marketing research impedes knowledge development

Marketing Theory

Volumn 2, Issue 4, 2002, Pages 381-402

  Hubbard, Raymond ^a   Lindsay, R Murray ^b  

^a DRAKE UNIVERSITY   (United States)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

empirical generalizations; knowledge development; original research; replications with extensions; statistical generalizations

Indexed keywords

EID: 84990317335     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310200200408     Document Type: Article

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