Managerial relevance in academic research: an exploratory study

Marketing Intelligence & Planning

Volumn 20, Issue 1, 2002, Pages 15-21

  Ankers, Paul ^a   Brennan, Ross ^b  

^a Pegasus Limited   (United Kingdom)

^b MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Co operation; Industry; Managers; Research; Universities

Indexed keywords

EID: 2442483145     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210414729     Document Type: Article

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