Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure

Journal of Marketing

Volumn 69, Issue 4, 2005, Pages 1-25

  Bauerly, Ronald J ^a   Brown, Stephen W ^b,c   Johnson, Don T ^a   Kerin, Roger A ^d   MacInnis, Deborah J ^e   McAlister, Leigh ^f   Raju, Jagmohan S ^g   Sheth, Jagdish N ^h   Singh, Mandeep ^a,i   Sisodia, Rajendra S ^j   Staelin, Richard ^k   Steenkamp, Jan Benedict E M ^i,l,m   Webster Jr , Fredrick E ^c,i,n   Wilkie, William L ^o  

^a WESTERN ILLINOIS UNIVERSITY   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

^d SOUTHERN METHODIST UNIVERSITY   (United States)

^e UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^f Marketing Science Institute   (United States)

^g UNIVERSITY OF PENNSYLVANIA   (United States)

^h EMORY UNIVERSITY   (United States)

ⁱ Department of Marketing and Finance ^*  (United States)

^j BENTLEY COLLEGE   (United States)

^k DUKE UNIVERSITY   (United States)

^l International Marketing Research   (Netherlands)

^m TILBURG UNIVERSITY   (Netherlands)

ⁿ DARTMOUTH COLLEGE   (United States)

^o UNIVERSITY OF NOTRE DAME   (United States)

more..

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27144493284     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.2005.69.4.1     Document Type: Article

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